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Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit – (the “Site")".


The controller of this Site in terms of the General Data Protection Regulation (“GDPR") is: 

THE BORNLESS LIMITED, Suite 19 North Colchester Business Centre, 340 The Crescent, Colchester, Essex, England, CO4 9AD.



In terms of Art. 4 No. 1 GDPR Personal data includes any information relating to an identified or identifiable natural person (“data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

The Bornless collects data as follows when a user visit its Site we collect the following data which can be assessed at being personal data:

Device Information:

Information about the web browser you're using

IP address

Time zone

Information on cookies/apps that are in use by your browser.

Information on web products or pages that you view.

Information regarding redirects/which website or search terms referred you to the Site.

Activity information, including online time, click paths, and how you interact with the Site. We refer to to this Information collectively as "Device Information".


We collect Device Information using the following technologies:

“Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit Cookie Policy page.


“Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.


“Web beacons", “tags", and “pixels" are electronic files used to record information about how you browse the Site.


Certain Device Information are necessary to access our Site. We also use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising/retargeting campaigns). We regard those interests as legitimate interest under Art. 6 (1) lit. f GDPR since it is in our and the interest of the visitors of our Site that this Site is safe.

When a user signs up for our newsletter:

Email address

When you subscribe to our The Bornless newsletter you give your consent to receive our newsletter with our information regarding The Bornless and that your email address will be stored for this purpose. After submitting your email address you will receive a confirmation email with a link which has to be clicked in order to confirm your subscription. Only after such confirmation will you receive our newsletter. We will send out our newsletter from time to time if useful to provide you interesting news concerning The Bornless. Your email address will only be used for this purpose. You are entitled to withdraw your consent at any time without any reason by clicking at a respective “unsubscribe" link included in each newsletter.


We use MailChimp to send our newsletter when you sign up for a newsletter subscription. You can review MailChimp's privacy policy at MailChimp is certified under the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield.


The legal basis for the use of personal data with regard to sending you newsletter(s) is Art. 6 (1) lit (a) GDPR as you have given us your consent.




Google Analytics

If you have given your consent, this website uses Google Analytics, a web analysis service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Scope of processing

Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored.


We use the function 'anonymizeIP' (so-called IP-Masking): Due to the activation of IP-anonymization on this website, your IP-address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.

During your website visit the following data will be collected:

the pages you call up, your "click behavior“

Achievement of "website goals" (conversions, e.g. newsletter registrations, downloads, purchases)

Your user behavior (for example clicks, dwell time, bounce rates)

Your approximate location (region)

Your IP address (in abbreviated form)

technical information about your browser and the end devices you use (e.g. language settings, screen resolution)

Your internet provider

the referrer URL (via which website/advertising medium you came to this website)


Purposes of processing

On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyze the performance of our website and the success of our marketing campaigns.


The data recipient is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as data processor. For this purpose we have concluded a contract with Google. Google LLC, headquartered in California, USA, and, if applicable, US authorities can access the data stored at Google.

Transfer to third countries

A transfer of data to the USA cannot be excluded.

Duration of storage

The data sent by us and linked to cookies is automatically deleted after 14 months. Data is automatically deleted once a month as soon as the storage period is reached.

You can also prevent the collection of data generated by the cookie and related to your use of the WebSite (including your IP address) to Google and the processing of this data by Google by

a. not giving your consent to the setting of the cookie or

b. downloading and installing the browser add-on to disable Google Analytics HERE.

By setting your browser software accordingly you can also prevent the storage of cookies. If your browser is set to refuse all cookies, the functionality of this and other websites may be limited.

Legal basis and right of withdrawal

Your consent is the legal basis for this data processing, Art.6 para.1 S.1 lit.a GDPR. You can revoke your consent at any time with effect for the future by changing your selection in the cookie settings.

For more information about Google Analytics terms of use and Google's privacy policy, please visit and


Behavioral Advertising

You can opt out of targeted advertising by using the links below and in your cookie preferences:



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:



Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.


At any time you have the right to:


Request a copy of the data we have stored for your person, for the receiver or category of receivers of your transmitted personal for the purpose of storing.

Request that your data be deleted or corrected, in the case that you have changed your mind or the data is incorrect (as far as possible according to applicable law).

Object to the further processing or demand a restriction concerning the processing of your personal data

Request to port your personal data.

Lodge a complaint with a supervisory authority.

To contact us about any of the foregoing things, please send us an email to


PLEASE NOTE: If you object, restrict, or otherwise refuse the processing of your personal data mentioned above and/or ask us for a deletion, you might not be able to continue to use our services.


You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted or transmit the data to another controller. If you would like to exercise these rights, please contact us through the contact information below.


As a European resident, you also have the right to complain to the competent data protection authorities.


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



All user data is stored on secure servers protected by firewalls and antivirus software. We have implemented technical and organizational measures intended to protect the security and confidentiality of your Data against any accidental loss and any unauthorized access, use, modification or disclosure.



The Bornless will not transmit your personal data to third parties unless otherwise described on the Site our services are hosted by our hosting provider. Any service providers that come in contact with your personal data are required to comply with the same relevant data protection regulations. Upon request we may provide copies of relevant contract unless it is prohibited by contractual obligations and/or applicable law.



We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



The Site is not intended for individuals under the age of 16.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at

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